Pacific A.D. Says NCAA Must Share Revenue

April 10, 2014 / Athletic Administration
From the Wall Street Journal

Pacific athletic director Ted Leland, a former Stanford athletic director and longtime NCAA committee member, said Wednesday that the NCAA needs to find a way to share revenue with student-athletes before the governing body of college sports is ordered to do so by the courts.

Leland, speaking on a panel on the future of college sports at Stanford University, said he fears “a lot of chaos and destruction” if changes in the NCAA’s business model instead come from lawsuits. “I’m afraid if we don’t figure out the model, we’re going to get told what the model is,” Leland said. “If a federal judge looks at this, I can’t imagine we wouldn’t come out significantly scarred.”

In addition, the NCAA should consider settling the antitrust lawsuit involving former UCLA basketball star Ed O’Bannon, he said. The case is scheduled for a June trial, and the two parties met in March for court-mandated settlement talks. “There are things on the continuum you could do that help the athletes out a little but don’t professionalize them in the way that people are afraid of,” he said.

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