Team Sports Marketplace: 2012 Media Information and Team Sports Marketing Guide
The team sports market in the United States is a $7.6 billion industry. The opportunity and the challenge for suppliers in growing sales and market share is identifying the actual buyers – the brand decision-makers – and delivering targeted sales and marketing messages to those individuals.
Within every school, team, club and athletic program in the United States, there are multiple individuals with brand decision-making authority. A typical college or high school may contain each of the following positions, and each position has its own authority and responsibility to specify the brands of product purchased:
• Athletic Director • Multiple Head Coaches • Equipment Managers • Athletic Trainers
• Strength Coaches • Multiple Assistant Coaches • Purchasing Agents • Team Dealers
There is one organization that delivers the full buying teams for the team sports market. Through Coach and Athletic Director, Winning Hoops and The Real AAU Basketball, we deliver unparalleled coverage of college, high school and youth sports across the entire United States.
Grow your sales and market share in the $7.6 billion team sports marketplace with:
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Who? 35,000, paid-circulation, over 80,850 total readership per issue. What? Information athletic departments rely on to build successful programs, teams and athletes. Where? High school and college athletic departments throughout the United States. When? 10 editions per year. Why? The only publication serving the full buying team within schools nationwide. Click here to view the Coach and Athletic Director media kit. |
Who? Largest paid circulation to college and high school basketball coaches. What? Deliver critical information basketball coaches rely on to win games and build better programs. Where? Reaches the coaches who invest in the products and services that make their programs successful. When? 3 issues each year accept advertising. Why? Basketball coaches are looking for the information, products and services that help them build winning programs. |
Who? The 37,000 dues-paying head basketball coaches that are members of the Amateur Athletic Union (AAU), primarily youth clubs (9-17 years old). What? The official magazine of AAU basketball. Where? Personally addressed to every basketball coach that is an active member of AAU. When? 4 issues each year timed perfectly for the AAU Basketball buying season Why? AAU basketball coaches are looking for the information, products and services that help them build winning programs. |
